Short Answers on Merchants of Cool Coursework Example | Topics and Well Written Essays - 250 words

Short Answers on Merchants of Cool - Coursework Example3) Marketers have to find a way to Seem Real means that the marketers have to give an impression that they are real by living lives that the teen generation can identify with. They have to adopt attitudes that to teenagers perceive as collected.5) To counter the plummeting ratings in 1990s, MTV adopted ethnography study. In this study, MTV focused on learning the teens by visit their homes and collecting personal information. They did this by asking them personal questions and go through their belongings such as their medication albums. The researchers also got involved in the teens lives by accompanying them to social places such as to nightclubs. These activities were enter as they happened then later, they were translated to video clips that were presented to MTVs management.Midriff is the character inclined to teenage girls. It is highly sexualized, civilise and populates television shows such as Cruel Intentions. A juven ile and boorish behaved character on the former(a) hand brands the mook. The Mook is a misogynistic, crude, and extremely angry adolescent.7) The system designed to appeal to the MOOK keeps the teens under incessant surveillance. This helps the researchers dress the things that trigger the teens emotions and actions thus understand them better and9) To overcome the resistance, marketers have to embrace the challenge and market the products in spite of their inadequacies. For instance, in the case of Insane Clown Posse, MTV marketed their music relentlessly even though the literary genre of music they created represented violence, profanity and misogyny. Today, the band has become a big name in the music industry.10) Marketers have gone too far in their efforts to sell to the youth. Every marketer has his or her recitation of what should be perceived as cool. This readymade version of cool has taken away the teens power to focus on their